A Year of Growth: My Time as a Marketing Maverick at distriBind

Written at Jul 31, 2023 2:22:54 PM by Julie Mesi

It's not every day that a marketing graduate gets the opportunity to join a start-up that's making waves in the industry. But that's exactly what happened when I joined distriBind, an innovative insurance platform that's turning heads and shaking up the insurance industry.  

When I first joined the distriBind team in May 2022 as a Graduate Sales Account Manager, I never imagined I'd end up leading a company rebranding effort. But with only five members on the team, including the CEO, it quickly became clear that we needed a strong brand to make sales. So, I took the initiative and suggested to Dave, our CEO, that we needed a whole new look. From website to logo to slogan makeover, collectively we spearheaded a rebranding that put us on the map. It wasn't easy, but with no one to show me the way, I was able to blaze my own trail and discover the power of creativity and hard work. And let me tell you, there is nothing quite like seeing a brand go from 0 to 100!  

Starting out as a sales Manager and ending up in Marketing might seem like a twist of fate, but looking back, I can't help but feel grateful for the opportunity that came my way. I'm humbled by the fact that distriBind saw my potential, even though I had no earlier marketing experience, and gave me a shot. As it turned out, marketing in a startup can be a wild ride, involving everything from managing social media to writing blog posts to optimizing website SEO. But the chaos also gave me the chance to discover just how dynamic and exciting marketing can be. I learned that creativity is essential in this field and that I thrive in an environment that values innovation and out-of-the-box thinking. 

Having worked in various jobs in the past, I can confidently say that distriBind stands out for its supportive culture and commitment to quality work. Even though I was initially the only member of the marketing department, I never felt alone or unsupported. From day one, the team rallied behind me, offering encouragement and help whenever I needed it. As a recent graduate, it was essential for me to have a positive, healthy work environment that allowed me to thrive. And that's exactly what I found at distriBind. When everyone is aligned with the same vision and dedicated to the success of the brand, the results speak for themselves. 

As I reflect on the past year, I can't help but feel a sense of pride in how much I've grown, both professionally and personally. distriBind has provided me with an incredible support system, one that has raised the bar when it comes to what I expect from myself at work. But with great support comes great challenges, and my biggest one was managing a brand from scratch and trying to raise its profile. Specifically, my main goal was to grow our LinkedIn following, which began at a mere 300 followers. By January, we had crossed the 1,000 mark, a testament to the hard work and dedication of the entire team. It's moments like these that make me grateful to be part of a company that values innovation and hard work. 

I'm proud to be part of a team that is dedicated to innovation and isn't afraid to challenge the status quo. Together, we're not just building a brand, we're transforming an entire industry. And that's a journey I'm excited to be a part of. 

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Julie Mesi

Marketing Manager